Social Media Policy
Download the Social Media Policy document below to find out more about our approach to social media at Barnardo's, how to manage accounts, and advice for colleagues on managing their personal social media accounts.
This policy applies to all employed colleagues and volunteers, including trustees.
It should be used in conjunction with other Barnardo’s policies and procedures, such as the Social Media escalation process, Barnardo’s Safeguarding Code of Conduct and the Data Protection Policy.
Social Media Guidance
Download the Social Media Guidance document below to gain advice on all Barnardo’s main and sub-account social media channels.
This guidance explains the importance of enhancing and protecting the reputation of Barnardo’s online, and to make sure we’re adopting a best-practice approach to sharing content on social media.
In this document you’ll find the following guidance:
- Working with the social media team to promote our work on Barnardo's social media channels
- Process on how to request content for the main Barnardo’s social media channels
- Process on how to brief and request a Barnardo’s sub-account
- Tips for using a personal social media account to support our work
Social Media Community Management Guidance
Download this document to find out the best practices for community management when acting as an admin on a Barnardo’s social media sub-account. You will find information on how to deal with:
- Complaints
- Allegations of wrongdoing
- CEO salary
- Safeguarding and suicidal comments
- Negative comments
Social Media Crisis Management guidance
Download the Social Media Crisis Management Guidance and escalation process for on how to deal with controversial content concerning Barnardo's. The guidance will cover:
- What is a social media crisis
- The difference between crisis communications and communications in a crisis
- What we consider as a risk
Social media Training
Download the Social Media Training - Content best practices PowerPoint document to gain tips on:
- Content consumption
- The different types of content you could create to drive engagement
- Copy writing for social media posts
- Hashtags and tagging
- Supporting assets and visuals
- Frequency of posting
Meet the team
