How to use the brand

We’ve developed comprehensive brand guidelines on our brand centre, which includes: 

• The story behind the brand 

• Our narrative, promise, and personality  

• Examples of the brand in action 

• Downloadable templates, logos, designs, and graphics 

To access the brand guidelines, you will need to click the link below and login using Single Sign On (SSO) and your Barnardo's credentials. You may be prompted to use OKTA as verification. 

Access the brand guidelines.

If you need to use our logo on your documents, presentations, digital or printed materials, you can download it from our brand guidelines. You'll also find different versions of the logo, including different nations and different colours.

To access our logos, you will need to click the link below and login using Single Sign On (SSO) and your Barnardo's credentials. You may be prompted to use OKTA as verification. 

Access our logos.

Join us as brand ambassadors by adopting the new Barnardo’s email signature. It includes all the important details, new branding, and we’ve added inclusive touches such as pronouns and phonetic spellings. We would also advise to change your email font from Verdana to Aptos.

Here are some simple instructions to get you started:

• To change your signature on Outlook, select File> Options> Mail> Signatures

• Click on the signature you wish to edit, or create new, and make your changes in the Edit Signature box

• When you’re done click Save> Ok

You will find templates and full instructions in our Brand Centre under Templates.

Need help? Contact brand@barnardos.org.uk.

While you can download templates for presentations and word documents on the Brand centre, you can also use templates on RightMarket to develop your own artwork. Using RightMarket you can create: 

• Posters 

• Leaflets 

• Letterheads 

• Business cards 

• And more 

Please register on RightMarket. 

ResourceSpace is a one stop shop where all our approved lived experiences/case studies, images, videos, audio and similar content are stored. If you need a login please contact Maureen.Jeffers@Barnardos.org.uk.  

Access ResourceSpace. 

Have a question about the brand? Not sure how to use parts of the brand guidelines? Want to sense check your creative ideas? 

Come along to a Breakfast Brand Clinic and speak to the team: Mike (Creative), Navneet (Marketing), and Scott (Tone of Voice and Case Studies).

From Thursday 14 March - Thursday 19 December, the sessions will run every Thursday, 9:05am - 9:45am on Teams. No need to book, just join a session via this link.

If you need high-value creative, digital, photography or film that you can't create yourself, put in a request to our Creative team through Workfront. 

To register for a Workfront account, please email Maureen.Jeffers@Barnardos.org.uk who will set your account up. 

Find out more about Workfront. 

All images, videos, audio clips, case studies and lived experiences which are shared with us by a child, young person or adult are referred to as ‘contributions’. 

The contributions and consent guidance, workflow and forms must be used by anyone who is collecting a contribution. 

Find out more. 

Our social media guidance explains the importance of enhancing and protecting the reputation of Barnardo’s online, and to make sure we’re adopting a best-practice approach to sharing content on social media. 

Find out more.

As ambassadors for Barnardo’s, we need your help to spread the word to our external stakeholders, partners, and commissioners about our new Strategy and brand. It’s important we bring them up to speed with our renewed direction and refreshed brand and what it means for us all going forwards. 

To support you in talking to your stakeholders about these exciting changes, we’ve created a Stakeholder Template , with all the key messages you can share with them. This is just a template, so please feel free to adapt and top and tail as appropriate.